Urbano’s prowess on streaming makes it a powerhouse any way you define it. But when done right, “it shines the correct light on Latino artists.” If collaborators join up cynically, “artists will be criticized,” Santos added. Singles such as “Con Calma” aren’t just meeting a young, diverse audience where they live: They’re pushing all of pop music in its direction. “Beyoncé is singing en español with J Balvin, and so is Alicia Keys with Pedro Capó and Farruko,” said Enrique Santos, the chairman and chief creative officer of iHeartLatino, the radio and streaming platform. They didn’t have to “cross over” - the U.S. The original music video, with Yankee as a particularly limber Animoji, came with its own dance craze that helped the song instantly go viral on YouTube, TikTok and other platforms.Įven the Coachella Valley Music & Arts Festival put Balvin and Daddy Yankee’s Puerto Rican peer Bad Bunny near the top of the main stage bill at this year’s festival. Snow himself shows up too, with Perry on a new hook that harks back to her 2010 hit “California Gurls.” (Even if Perry’s frothy lyrics such as “Hola, me llamo Katy / A little mezcal got me feelin’ naughty / I know that we don’t speak the same language / So I’m gonna let my body talk for me” have drawn mild rebuke from Latin critics.)īut the song’s reggaeton churn (from Dallas production duo Play-N-Skillz) is fresh enough for modern nightclubs from Yankee’s San Juan to Perry’s Santa Barbara (via Snow’s Toronto). The remix of “Con Calma” is an inside-out revision of “Informer.” It puts Yankee on the now-in-Spanish hook from the original, which Yankee said changed how he saw Caribbean styles interacting with pop. “When travel and play, they hear our music all over the world. “It’s a global movement now,” Yankee, 42, said.
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